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How To Use Instagram Reels For Your Business

How To Use Instagram Reels For Your Business

Reels are Instagrams response to TikTok. You may be rolling you eyes thinking, what do Reels and TikToks have anything do to with my business? It’s no surprise that our attention spans are shrinking at an alarming rate. As a matter of fact, one study conducted in 2015...

How to Host a Successful Video Conference

How to Host a Successful Video Conference

There’s a good chance you’ve already attended a video conference via Zoom, Google Meet, etc. Even though many people have returned to their ‘normal’ work lives, some companies are maintaining the use of video conferencing.  Obviously there are the common ‘rules’...

4 Slides for a 5 Minute Pitch

4 Slides for a 5 Minute Pitch

As a small business owner, we're constantly 'pitching' our businesses to potential clients. When time is money, we often don't get very long to sell ourselves. You'd think a quick pitch would be much easier than a long presentation, but then you'd realize it's...

Advertising on IG – Yes or No?

Advertising on IG – Yes or No?

Are you advertising on Instagram? With so many platforms out there, it's hard to decide which ones are worth your ad dollars and which ones will essentially be a 'waste'. While almost all marketing will at the very least bring brand awareness to the table, where...

Apple vs Digital Marketing

Apple vs Digital Marketing

So how do you feel about Apple's new privacy policies vs digital advertising? Needless to say, Facebook is NOT happy about it and suggests it'll be detrimental to small business digital marketing. The future only knows what consequences these policies will have for...

Platform Demographics

Platform Demographics

Sprout Social has so graciously taken the time to collect platform data and create these awesome charts. Check out the below graphics for some great information on the different platform demographics! Facebook: Instagram: LinkedIn: Pinterest: Snapchat: Twitter:...

Social Media Audits: Why & How

Social Media Audits: Why & How

How do you know if you need to conduct a Social Media Audit? Do you use social media to market your business? If you answered yes, you NEED to be conducting Social Media Audits. Although the word "Audit" is generally not a good one, Social Audits are critical when it...

Why Does Your Small Business Need Digital Marketing?

Why Does Your Small Business Need Digital Marketing?

You may be sitting here reading this saying, "Yeah, why do I need Digital Marketing?" Well, keep reading because we're here to tell you. Not long ago, all types of marketing were reserved for the big guys; the huge corporations who could afford a marketing budget....

YouTube Ads: Best Practices

YouTube Ads: Best Practices

New to advertising on YouTube? Here are a couple easy-to-follow best practices for when you're just getting started. Video Guidelines: - In-Stream Video ads are uploaded like normal YouTube videos, so technical aspects are the same for a typical YouTube video-...

Advertising on YouTube: The Basics

Advertising on YouTube: The Basics

With over 2 billion users per month, it's no wonder advertising on YouTube is a big deal. As you'd expect, YouTube has amazing targeting capabilities and a huge reach, making it a must for your ad dollars. Because this is about the 'basics', we won't go too deep into...

Audiences: Cold, Warm and Hot

Audiences: Cold, Warm and Hot

Have you ever heard someone talking about a cold or warm audience? Well, I'm sure by now you've figured out that they're not talking about physical temperature. These categories are what help you understand the audience being targeted and therefore define the purpose...

Best Times to Post on Instagram

Best Times to Post on Instagram

Okay, so you're finally sitting down to plan out your marketing calendar. You have your posts ready to schedule, but have no clue what time to schedule them. Have no fear, Stade Marketing is here! *Cape Flaps in the Wind* If you've done any research on optimal posting...

Instagram Hashtags: The Basics

Instagram Hashtags: The Basics

Hashtags at this point are ubiquitous, but for those just getting started: A hashtag is a word or phrase behind the # symbol. For example: #BestFriends or #DogMom or #COVID19 Why do people use hashtags on social media? Hashtags categorize content on social platforms....

How to Get Instagram Followers for Free

How to Get Instagram Followers for Free

Many people and small businesses sadly think they must have a certain amount of followers to be taken seriously. If you're trying to expedite getting your brand or business up and running, you may be tempted to buy bots or followers. After all, even famous people have...

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Stade Marketing offers solutions for your digital marketing needs. We build websites, manage social media accounts, handle email marketing, place ads & so much more.  We are here for you, just let us know what you need!

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